Humane Foundation
Topic hub · Systems & Industry

The Alternative Protein Economy

Plant-based markets have matured out of hype into hard economics. This hub follows category sales data, price-parity milestones, retail placement, foodservice adoption and where public research funding is going.

Stories
10
Writers
8
Reading time
47m
Desks
2
Close-up of legal documents highlighting dairy marketing investigation in Europe, regulatory text visible.
Featured Stories

Uncovering Dairy Marketing 'Legal Loopholes' in Europe: A 2024 Investigation

An undercover investigation reveals how dairy marketing exploits legal grey areas in Europe to promote products, challenging independent nutrition science.

By Eleanor Vance · 4 min read

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Frequently asked questions

Is the plant-based market growing?
Growth has become uneven — milk alternatives keep gaining share while meat analogues have plateaued in some markets pending better price and taste parity.

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