Every year, parents and students alike embark on a back-to-school shopping extravaganza, contributing to a significant increase in waste and environmental impact. But what if we could make a difference, one pencil case at a time? Meet Luna, a rescued pig who inspired us to investigate the sustainability of our back-to-school shopping habits.
What we found →
Our investigation into Luna's back-to-school supplies revealed a complex web of environmental and ethical concerns, as well as promising sustainable alternatives.

How we found it →
We traced Luna's school supplies back to their sources, uncovering the truth behind popular brands and products. We also consulted expert interviews and academic studies to inform our findings.
“The back-to-school market is a prime example of the disconnect between consumer demand and environmental impact. We need to encourage sustainable practices and support companies that prioritize people and the planet.”
Documents and records cited →
| Product | Conventional | Sustainable |
|---|---|---|
| Pencil | Wooden, non-recyclable | Graphite or colored pencils with recycled or biodegradable casings |
| Notebook | Paper, deforestation-risk | Recycled paper or digital alternatives |
| Backpack | Leather or synthetic, non-biodegradable | Cotton, canvas, or recycled materials |
| Lunch box | Plastic, non-recyclable | Stainless steel, silicone, or recycled materials |
Global back-to-school market waste by product
Industry response →
We reached out to several major back-to-school suppliers, but most declined to comment on their sustainability practices. However, some smaller, eco-conscious brands welcomed the opportunity to discuss their commitments to regenerative agriculture and circular economy principles.
What needs to change →
To create a more sustainable future for Luna and all animals, we need to demand transparency and accountability from companies, support policies that promote regenerative agriculture, and make conscious choices as consumers.
Frequently asked questions
What can I do to make my back-to-school shopping more sustainable?+
Research products and brands, look for eco-labels, buy second-hand or refillable items, and minimize waste.
How can I educate my child about the importance of sustainability?+
Teach them about the environmental impact of their actions, involve them in sustainable choices, and lead by example.
What role do schools play in promoting sustainable practices?+
Schools can implement eco-friendly policies, educate students about sustainability, and provide resources for conscious consumer choices.










